VIEW THE PROJECT MOVIE
CONCEPT
Internavi is a car navigation system provided by Honda that designs driving experiences with the power of real-time driving data collected from vehicles. To tell the story of its unique technology and history we recreated the world’s fastest lap set by Ayrton Senna while qualifying for the 1989 Formula 1 Japanese Grand Prix.
TECHNOLOGY
Generating engine sound
from driving data
The engine sound of Senna's F1 machine McLaren Honda MP4/5 was re-created by analyzing Senna's acceleration and engine data collected back in 1989 and combining it with various engine tones of MP4/5 recorded today.
  • Know more about the technology
Film
(TVCM, Online Film)
Hundreds of networked speakers and LED lights were placed along the 5,807-meter long Suzuka circuit. Then the re-created engine sound was played according to the driving data bringing back Senna’s fastest lap from 24 years ago.
RadioCM
A radio ad featuring Senna’s engine sound was aired. Motorsports journalist Jun Imamiya who is an old acquaintance of Senna’s did the narration.
WebSite
On a WebGL-based website, everyone could experience Senna race through Suzuka circuit by generating his record-breaking 1:38:041 lap re-created with 3DCG.
*WebGL is a standard for displaying 3D graphics on
a web page
VIEW THE WEBSITE
App
An app where everyone could enjoy driving to the engine sound of Senna’s McLaren Honda MP4/5 using GPS and acceleration sensor on their smartphone was developed and distributed.
INSTALL APP
RESULT
Right after its launch, this project became a sensation and was covered by media from Japan as well as Brazil, Europe, the US and other regions. We also received numerous comments from all around the world.
-The most watched youtube video by an automobile company in Japan's history.
-The most viral video 2 weeks in a row worldwide.